Founder Fethi Barhoumi gives all his heart to the book and pays particular attention to the quality of the product to satisfy his customers and ensures every day that their products are available at every moment by offering the best. Always in search of quality, he selects what nature offers the best because the flavor can not be divested of quality. Innovation and the preservation of authenticity are at the center of its production process, constantly seeking renovation to evolve towards new trends and the creation of tastes. It is also an alliance between traditional and modernism that was born, and a wide range of olive oil was born.